Building Interest

Now it comes to the question that what will you use in order to gain audience's interest? Here are the tools that will help to answer the question. 

·         Facts, statistics

·         Expert opinion

·         Specific details

·         Direct benefits

·         Examples

·         Indirect benefits

Presenting both direct and indirect benefits is important. For example, if you were working for the public charity and you asked the audiences for donation, you would need to introduce to the audiences both direct and indirect benefits. Direct benefit would be the promote donor’s names, and indirect benefits would be an appreciated feeling of helping the charity, as well as society (Guffey, Rhodes, & Rogin, 2011, p. 278). 

Let say, if someone told you about the benefits of their product, what supporting point do you expect them to have in order to prove their point? 

References

Guffey, M.E., Rhodes, K., & Rogin, P. (2011) Business communication: Process and product (6^th Canadian ed.). Toronto, ON: Nelson.