Less is More

Let’s say if you were a business owner, and you wanted to persuade a bank to finance your business. You would need to be clear about your objective. Evaluate your business assets and capital, and find the creditable reason and argument, which you will present to the bank. Do not ask for a loan worth $200,000, whereas your business capital is worth only $10,000. 

According to Santos, Leve and Pratkanis1994’s experiment, it was concluded that “the less is more”. Santos, Leve and Pratkanis conducted an experiment by getting a panhandler beggar to ask passersby for money. In the control conditions, when they asked "Can you spare any change?" 44 percent of passersby complied. When they asked "Can you spare a quarter?" the compliance rate increased to 64 percent. When they asked "Can you spare 17 cents?" about 75 percent of people made a contribution” (Jones & Motluk, n.d).

References

Jones, D., & Motluk, A. (n.d). The power of persuasion: Eight ways to get exactly what you want. Retrieved form http://www.mindpowernews.com/PersuasionScience.htm  

Marketing Fitness. (2011). Less is more? [Photograph]. Retrieved from http://fitnesswebsitedesigning.com/less-is-more/