A press
release enables a PR (Public Relation) department to release information of the
company in the form of a specially prepared brief or precis for immediate
publication in a responsible medium. Press releases
do not attract charges for insertion for publication (i.e they are not viewed
as advertisements) because they contain issues of import viewed as newsworthy
by the publication involved.
Company
cannot directly purchase or procure the publication of press releases from the
media. Press releases are effective free
publicity. If your company does not have the internal expertise to produce the
press releases, it might need to use external specialist, such as PR Company,
to produce an effective press release.
Advertorials
are slightly different in that they are paid advertisements, again in
appropriate media, which by their appearance give the impression of being
third-party write-ups about the company seeking to market its image and
standing. Such advertorials are produced either internal expertise or by external
specialist PR companies, only in the second case will buyers need to be
concerned about acquiring value for-money services (Beauchamp, 1995).
References
Beauchamp, M. (1995). Procuring
persuasive PR. Purchasing & Supply Management, 34-34. Retrieved from
http://search.proquest.com/docview/224994684?accountid=3455
Marketing
words. (2000). CNN’s press release: Industry watch [Photograph]. Retrieved from
http://www.marketingwords.com/portfolio.html
I believe persuasion only work when you have power,or it work with the people who love you because they will do anything for your.In business if you do not know how to persuasion your customers you would not have business.So i thinks persuasion do work well in business.
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