Monday, 25 June 2012

Press Peleases VS Advertorials

A press release enables a PR (Public Relation) department to release information of the company in the form of a specially prepared brief or precis for immediate publication in a responsible medium. Press releases do not attract charges for insertion for publication (i.e they are not viewed as advertisements) because they contain issues of import viewed as newsworthy by the publication involved.
Company cannot directly purchase or procure the publication of press releases from the media.  Press releases are effective free publicity. If your company does not have the internal expertise to produce the press releases, it might need to use external specialist, such as PR Company, to produce an effective press release.  


Advertorials are slightly different in that they are paid advertisements, again in appropriate media, which by their appearance give the impression of being third-party write-ups about the company seeking to market its image and standing. Such advertorials are produced either internal expertise or by external specialist PR companies, only in the second case will buyers need to be concerned about acquiring value for-money services (Beauchamp, 1995).



References

Beauchamp, M. (1995). Procuring persuasive PR. Purchasing & Supply Management, 34-34. Retrieved from http://search.proquest.com/docview/224994684?accountid=3455 
Marketing words. (2000). CNN’s press release: Industry watch [Photograph]. Retrieved from http://www.marketingwords.com/portfolio.html

1 comment:

  1. I believe persuasion only work when you have power,or it work with the people who love you because they will do anything for your.In business if you do not know how to persuasion your customers you would not have business.So i thinks persuasion do work well in business.

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