Connect Emotionally

In business world, we like to think that business professionals use reason to make their decisions, yet if scratch below the surface, we will find the emotion at play. Good persuaders should be aware of the primacy of emotions and are responsible to those emotions. You, a persuader, need to show that your commitment to a goal is not only just in your mind but in your heart. Without this demonstration of feeling, people might wonder if you are passionate about what you are saying. 

More importantly, you may need to have a strong and precise of the audience’s emotions, and adjust the tone of your argument accordingly. You come up with strong and forceful point, however, you should whisper with the smooth and soft tone. On the other hand, if you act too emotional, it will make your argument lack of credibility. Thus, it is crucial that you are able to match your emotional eagerness to the audiences’ abilities to receive the messages (Conger, 1998).  


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This clip will give you more information about the persuasion and the emotion.

References

Conger, J. A (1998). The necessary art of persuasion. Retrieved from http://www.annbadillo.com/leadership/files/necessary_art_persuasion_jay_conger.pdf 

Petertemplelive. (2011, October 8). Persuasive presentation: Why you absolutely have to believe in your message [Video file]. Retrieved from http://youtu.be/tnY8UUaA75E