Friday, 1 June 2012

What is a Press Release?



 According to The Free Dictionary by FARLEX, a press release is an announcement of an event, performance, or other newsworthy item that is issued to the press (Press release, n.d)


Press (news) releases announce information about your company to the media. Press release enable you to make announcement about your new products or services, new manager of your organization, award given or received, joint ventures, donations, etc (Guffey, Rhodes, & Rogin, 2011, p. 301).




References
Press release (n.d.). The Free Dictionary. Retrieved from http://www.thefreedictionary.com/press+release 
Guffey, M.E., Rhodes, K., & Rogin, P. (2011) Business communication: Process and product (6th Canadian ed.). Toronto, ON: Nelson.






 
        

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